Premiere’s “Salute to Swing” 1940s Party

We had so much fun at our salute to swing party and so appreciate everyone coming out to throw it back to the 1940s with us! We wanted to give a special thanks to the vendor team that helped make this such an unforgettable event: Jessica Frey Photography | Contigo Catering | Cakes ROCK! | Texas Pro DJ | Marvelous Vintage Tea Party Co. | Swing Junction | St. Edwards University | We couldn’t have done it without you guys!

Ken Sharples, Premiere’s Creative Director who designed the evening, opted for simple decor to fit with the theme and era.

Once guests arrived and rounded the corner to the entrance of the gym, they were greeted by two big American flags. Once inside, guests were prompted to strike a pose in front of a patriotic 1940s themed step-and-repeat.

After taking their pictures, guests made their way inside the gym where the party took place. There were tables set around the gym for guests to sit and relax, eat, or take a break from dancing. We used polyester linens in red, white and blue with red, white and blue balloons and tinsel decor for the center pieces.

The dance floor was in the middle of the gym and Swing Junction dancers were showing us their moves. Later in the night, they even invited guests for a little lesson where we learned how to do the Charleston and more!

There were two bars set up, staffed by the fabulously dressed Marvelous Tea ladies in time-specific nurse attire. Guests could choose from beer, wine or our signature cocktail “Loose Lips Might Sink Ships,” which was a cheerwine and bourbon cocktail (and was dangerously delicious).

Contigo Catering served passed appetizers that were items like grill cheese, deviled eggs and pigs in a blanket. As the event began, the buffet table was opened up and guests were treated to macaroni and cheese, chicken pot pie, meatloaf sliders and rolls. And let me tell you, it was all D-E-L-I-C-I-O-U-S.

Once making their way through the scrumptious bites from Contigo, guests were treated to sweet treats from Cakes ROCK! The sheet cake they provided even featured items that were abundant during war time and kept with the 1940s event theme. It was all SO perfect and scrumptious.

Once the dancers were finished entertaining guests, Austin favorite, Miles of Texas Pro DJ (dressed perfectly for the event as well) began mixing up tunes from all different eras.

We really couldn’t have done this party without the amazing vendor team who lent their talents to the evening. We so appreciate everyone who was there in body or spirit!

Didn’t make it to the event? We’re sad to hear that. Did make it to the event? We loved partying with you! Either way, we know you want to see some pictures so without further adieu… Check out some of the pictures from the evening taken by Jessica Frey Photography:


We’ll be uploading the full album to our Facebook page. Be sure to like us so you won’t miss this update or any others!

Posted in Events, Rentals | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Trend watch: creative signage

One wedding and event trend we love is creative signage. This is a perfect way to inform guests of where or when things are happening, as well as adding some customization to your decor.

Whether it’s a drink menu near the bar, a “program” to give guests the flow of things, a portion of your vows or a map telling guests where to go, creative signage is definitely something you want to investigate for your next event.

Here are some photos that show just how fun some of these signs can be:

Ilea Gala - 2018 - 011

AzulOx Visuals

Ilea Gala - 2018 - 019

AzulOx Visuals

Ilea Gala - 2018 - 032

AzulOx Visuals


Jessica Frey Photography


Jessica Frey Photography


Jessica Frey Photography


Jessica Frey Photography


Jessica Frey Photography


Jessica Frey Photography

These pictures were taken at the ILEA Austin Gala held at Brazos Hall. The event was planned by Tracy Collins Events. Other vendors who helped with this evening include: Crave Catering | Cort Event Furniture | Marquee | Ilios Lighting | Jessica Frey Photography | Azulox Visuals | Strong Events | Premiere Events | AV Technical Support | Flora Fetish | Lucas Artists | Terra Vista Strings | Moontower Entertainment | ATX Video Marketing | Forever Photography Studio | Erin Breean Creative | Vogue Vignette | Booth Easy

Need more? Follow us on pinterest for more on this trend and even more wedding and event trends you’ll want to keep an eye on!

Posted in All Things Wedding, Trends | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Trend watch: colorful wedding flowers

Gone are the days where couples are using only pastel florals at their weddings. Bright colors and color palettes you might not normally consider are in, and we are loving this colorful trend.

Want to add a little color to your big day? Have you considered a more neutral table with the color pop coming from your centerpieces? Want to see what we mean? Check out these pictures for inspiration:


See what we mean? And is it possible to just have “colorful” as your wedding colors because we are so here for that. Regardless of your chosen color palette, adding pops of color to your wedding or event is always fun and incredibly easy to do with your centerpieces or bouquets.

Follow us on Pinterest for more colorful floral inspiration and more!


Featured image vendors: Sophie Epton Photography | Highland Avenue Events | Boarding School Collective | Meldeen Ink | The Driskill | Premiere Events | Premiere Select | Botanical No. 9 | Loot Vintage Rentals 

Posted in All Things Wedding, Inspiration, Trends | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Trend watch: Winter Weddings

Gone are the days where you can only get married in the fall or spring! Wedding season is officially all year round. Winter weddings are gaining popularity lately and we are so here for that.

Winter weddings generally mean that most vendors are slowing down (keep in mind holiday parties though…) so you might even be able to get your dream venue at a lower rate!

And what’s not to love about a winter wedding? Perhaps it is just us, but when we think about winter, we think about colder (lol, yeah right, Texas) weather, cozy blankets, warm fires and cuddling with our honey. Why not bring all of that to life in your big day!?

Love the idea of a winter wedding but don’t know what direction to take it? We are here for your inspirational needs. Check out a few of the winter weddings we’ve been lucky enough to be a part of below.

2017 Christmas Party-34 (1)

18278825_10212577905073382_1242661342705685342_o - Copy (2)

SMS Photography

AustinCountryClub Christmas-14

AWS2017-16 (1)

Jerry Hayes Photography

lisahause_electronicarts_203 - Copy - Copy

Lisa Hause Photography

Mary-Thomas-90th-Birthday-JFP-046 (1)

Jessica Frey Photography

PearlEventsBrodie12.27.17-35 - Copy (2)

Jerry Hayes Photography

©Leah Muse Photography

Leah Muse Photography

©Leah Muse Photography

Leah Must Photography

Westwood Christmas 2017-7627

Rachael Hall Photography

Need more inspiration? You got it! Follow us on Pinterest for even more winter weddings!

Posted in All Things Wedding, Inspiration, Trends | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Trend watch: late night carb-a-licious

We’re deviating from focusing on our normal decor trend watch and instead are looking to more of an “experience” trend watch. What might this be, you ask? It’s one we think everyone can get on board with…. Late night wedding (or event) snacks.

Have you seen pictures of your friends at weddings who ate a slice of pizza, donuts, tacos or a burger just before the final dances and the grand exit? Did you have as much FOMO as we did?

These days, couples are shying away from the more traditional idea of wedding favors and coming up with more ideas on  creating the perfect wedding experience for their guests. Couples really want their guests to enjoy themselves and walk away from the day saying “that was FUN.”

Well, one way couples are doing that is with a “midnight” snack. We use midnight loosely because you could really do this at the end of your wedding or event regardless of what the start time is.

Think about it, I bet it’s happened to you. You’re at a wedding. You sit through the beautiful exchange of vows, shedding a few tears. You go into cocktail hour and then eventually, you sit down for dinner. After dinner, you and your besties get in your cardio by busting some moves out on the dance floor. What happens after your late night dance party? Well, if you’re like us, you get hungry again. Chances are, you’ll leave the wedding and hit up the closest Whataburger or Taco Bell on the way home. But what if you didn’t have to…?

That’s right! You can treat your guests to your favorite carb-a-licious snack as a “thank you for coming!” How cool (and delicious) is that?

Love the idea but not sure what direction to go in? Rest easy friends, we’ve created a pinterest board just for you.

Think you’re going to do this at your wedding? Let us know what you decide to treat your guests to and send us pics (and ALL of the leftovers)!

Love the idea and need more? Follow us on Pinterest to get the latest in wedding trend inspiration.


Posted in All Things Wedding, Inspiration, Trends | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Rain, rain, rain plan away. A 10-step guide to renting a tent.

1. Come to Terms with Tenting Your Event

So you’ve booked your gorgeous outdoor venue in Austin (or maybe the Hill Country) and you are right in the middle of the event planning process. That’s great! But what are you going to do if it rains? Does the venue have adequate indoor space? If it doesn’t, you have to plan for rain. There isn’t another option. After all, what is worse? Spending a few extra dollars on reserving a tent or forcing your guests to sit in the rain?

The first thing you have to do when planning an outdoor event is simple: assume that it will rain on your event date. It’s amazing how much easier the planning process becomes when you manage your expectations. If you expect rain, you will not be disappointed on the day of your event. However, if you spend months of planning assuming it won’t rain then you are only setting yourself up for disappointment. Sure, there is a chance it won’t rain, but anyone familiar with Texas weather knows how unpredictable it can be.


When preparing your event budget, make sure account for tenting. There is no easy way to put it: tents can be expensive. Even bare-bones, without accessories, a 200-person tent will cost at least $2,000, including delivery and. Luckily, Premiere Events has a very flexible tent reservation policy. Just ask your Event Consultant for more details.

Because tents are relatively complex, the process can become overwhelming. We have created this booklet to make tenting as easy and painless as possible. Just follow the 10 simple steps presented in this guide and you will be on your way to making great tenting decisions!


2. Determine the Size of Your Tent

One of the most common requests we receive at Premiere Events is “Can I get a tent quote for [X] number of people?” Unfortunately, it’s not that simple. You must think about the following criteria when determining the size of your tent:

a. What is Going Under the Tent?

  1. Do you need tables and chairs for all of the guests?
  2. Will you need to stage under the tent for a band (or other entertainment)?
  3. Will you need to fit a dance floor under the tent?
  4. Will the bar and/or food stations need to be under the tent?
  5. What about the cake table, sign-in table, gift table, photo booth, ?

For an additional fee, an Event Consultant can build a CAD (computer-assisted diagram) to help you determine which size tent will best suit your event.


b. Will the Tent Fit in Its Intended Space?

  1. Your Event Consultant will need exact measurements of the space to ensure that the tent will fit where you want it to go.
  2. If you are unsure of the dimensions of the tent space, an Event Consultant can perform a Site Inspection and measure the area for Additional fees apply, so please ask for details).


c. Are There Any Overhead Obstacles?

  1. No hanging structures are allowed to touch the top of the Overhead obstacles include but are not limited to:
    1. Tree branches/limbs
    2. Low-hanging power lines
    3. Other overhead structures

3. Select a Tent Style

a. Festival Tent

  1. Festival Tents feature high, swooping peaks and tensioned fabric that provides a tight, clean Their center poles are suspended on cross cables which allow an absence of poles in the tent center. These tents are great for parties, concerts, school events and corporate activities.
  2. Festival Tents can be 10’, 15’ or 20’ wide and up to 40’ long.


b. Frame Tent

  1. Frame tents are the traditional party tent There are no center poles in frame-style tents, and the frame is sturdy enough to support light-weight accessories.
  2. Frame Tents can be 10’, 15’, 20’, 30’ or 40’ wide and up to 100’
  3. Because of their scalloped perimeter, many customers opt out of using a Frame Tent.


c. Structure Tent

  1. Structure Tents are engineered tents suitable for weddings, celebrations and all The tent top slides through a channel in an extruded aluminum frame, allowing for a tight fit. Structure Tents are much stronger than frame or festival style tents and can handle more weight for hanging accessories like lights, audio/video equipment and décor. They also have a higher wind rating. Structure Tents are Premiere Events’ most popular tent style.
  2. Structure Tents can be 20’, 30’, 40’ or 50’ wide and up to 120’
  3. Structure Tents have two different styles of tops:
    1. Hip End
      1. This design allows for two angled ends on the tent that leads up to the center peak/pole.


2. Gable End

1. This design allows for two vertical ends on the tent. A benefit of the                                        Gable End Structure tents is that they can be butted up against other                                      tents or permanent structures easily.


d.  Clear Span Structure Tent

  1. Clear Span Structure Tents are engineered to withstand greater wind ratings and can be much wider than the typical frame or lighter structure The structure consists of very heavy beams and must be staked at all times. This tent requires a forklift for installation.
  2. Installation of a Clear Span Structure Tent will take much longer than any other tent The eaves of the tent are 13 feet tall and the center point is 26 feet tall.
  3. The sizes of Clear Span Structure Tent are:
    1. 82’ X 82’
    2. 82’ X 98’
    3. 82’ X 115’
    4. 92’ X 131’
    5. 82’ X 147’


e. Tidewater Tent

  1. The Tidewater Tent is a typical pole style tent with a The ends of this tent are round, not square. The tops are made of a translucent sail cloth. The tent poles are powder coated to have a wood style look. This beautiful tent is not recommended when it’s very hot out, as a greenhouse effect will be created under the tent. This tent has center poles and must be staked at all times.
  2. The sizes of Tidewater Tents are:
    1. 44’ X 43’
    2. 44’ X 83’
    3. 44’ X 63’


4. Determine How to Secure the Tent

a. Stakes

  1. Stakes are included in the cost of the tent. Please note that the stakes are 3’ in length.
  2. Using stakes on grass or gravel requires that there are no underground obstacles (sprinkler/irrigation system, septic system, etc.)
  3. Premiere Events is not liable if any underground obstacles are struck by a stake.
  4. Call 1-800-DIG-TESS to determine location of underground obstacles.


b. Barrels

  1. If tent is going on concrete or if stakes are not an option, water barrels may be used to secure the tent.
  2. The number of barrels required for each tent depends on the size of the The larger the tent, the more barrels are needed.
  3. Tent barrels are $5 each and spandex covers for the barrels are an additional $5 each.
  4. A high pressure water source (outdoor faucet and hose) must be on site to fill the barrels.
  5. If no water source is available on site, a water truck may be ordered through a separate vendor.


c. Alternate Options

  1. Venues may have existing anchor bolts that the tent can be tied to
  2. There may be existing railing around the tent site that the tent can be tied to.

5. Choose the Right Top

a. White Top

  1. Almost every tent in Premiere’s inventory comes in a white top.
  2. This is the most commonly rented tent, as it aids in the protection against bright sunlight and heat in the warmer months.
  3. White tops are the more economical tent option.


b. Clear Top

  1. Some, but not all, tents in Premiere’s inventory come with a clear top option.
  2. Clear top tents are most commonly rented in the winter months, as they can have a greenhouse effect in the warmer months.
  3. Clear tops are more costly.


6. Select a Wall Style (When Heating or A/C Are Needed)

a. White Walls – $1 Per Linear Foot


b.  Window Walls – $2 Per Linear Foot


c. Clear Walls – $3 Per Linear Foot


7. Select a Lighting Style

a. Basic Lighting Package

  1. Cost is $0.15 (White Light) or $0.18 (Colored Light) Per Square Foot of Tent
  2. Utilizes Par Can Lights

b. Festoon Lighting

  1. Cost is $75.00 Per 50’ Strand of Lighting
  2. 3 Ways of Installing:
    1. Run Around Inner Perimeter of Tent (Most Economical)
    2. Draped Across Ceiling (Mid-Range)
    3. Run Around Inner Perimeter and Draped Across Ceiling (Most Costly)


8. Add Climate Control (If Necessary)

a.  Heaters

  1. Tent Heaters Cost $275.00 Each and Include propane
  2. One Tent Heater is Needed for Every 1,000 Square Feet of tent.
  3. Open-Flame Patio Heaters are NOT Permitted Under Tents.


b. Fans

  1. Premiere Events Does Not Provide Air Conditioning
  2. Fans will help circulate air in a tent, but they are NOT the same as air conditioning.

9. Add Other Accessories

a. Pole Swag

  1. If you are not fond of the look of the metal poles supporting the tent, you may cover them with draping.
  2. Leg drapes can be provided in any color, but we regularly carry standard white 10ft tall leg drapes in inventory for last minute requests.


b. Ceiling Treatment

  1. If you are not fond of seeing the frame of the tent on the ceiling, you may cover it in one of two ways:
    1. Draping
      1. Ceiling draping adds warmth, elegance and character to the ceiling, and is an affordable way of making a bold statement that your guests can’t help but notice. Premiere’s ceiling draping options include sails, waves, canopies, flowing vertical panels and more.

blog26               2. Tent Liner

1. A tent liner is a soft, billowy, white fabric lining that is installed in the                                    ceiling of your Tent liners bring style and texture to a plain, ordinary tent                              ceiling, and provide your guests the illusion of being in a permanent                                      structure. Tent liners also disguise the tent’s structural components and                                provide a sleek, finished look.


10. Secure a Tent Permit

We know, we know. No one likes to deal with the City of Austin. But the City has mandated that all tents over 400 Square Feet installed within city limits require a permit. Premiere Events does not offer permitting services, but we are happy to provide guidance. The process has become rather simple over the past few years!

The City of Austin requires a three-week lead time for all permit applications, so be sure to apply once you book your tent! The City is notorious for changing policy on a whim so please check their most current permitting guidelines at

a. Fee

  1. The City of Austin charges a one-time fee of $188 for each tent permit (if you have multiple tents then each one will need its own permit).
  2. This fee secures the permit as well as an inspection of the tent once it is installed.
  3. Extra fees may apply if the inspection needs to take place outside of business hours or on a weekend.


b. Process

  1. To apply for a permit, simply fill out a Tent Permit Application (which an Event Consultant will be happy to send you).
  2. With that Application, you will also need to send a diagram of the tent showing its placement on the property as well as the table/chair layout under the tent.


Congratulations! You’re All Set!


Posted in All Things Wedding, Events, Our Tents | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The annual chair special is ON!

Premiere’s annual chair special begins TODAY! Here’s all you need to know about the special.

Plastic folding chairs are 10% off rental price!



White resin, black resin, natural wood and fruitwood folding chairs are 20% off rental price!


Jerry Hayes Photography


Madeline chairs are 30% off rental price!

© SMS Photography

SMS Photography


Sleek ghost chairs, reef acrylic chairs and industrial metal chairs are 40% off rental price!

©Leah Muse Photography

Leah Muse Photography

WildOnion2.22.17-27 (2)

Jerry Hayes Photography


Chiavari chairs are 50% off rental price! 

Pearl4.19.16-30 (3)

Jerry Hayes Photography

Shaun Menary Photography-21 (3)

Shaun Menary Photography

The discount applies to new orders placed between today, June 11th and the close of business (2pm) on Saturday, June 23rd. You must pay for the chairs in full at the time of booking. Once the chairs are booked, you cannot make any changes to your chair special order- no changes to color, quantity or style. You are always welcome to add chairs on, however. Should you add on after the sale ends, they will be at the full rental price.

PremiereSelectWestwood-19 (1)

Jerry Hayes Photography

This promotion cannot be combined with any other sale or promotion that is currently going on.

Call us today or stop by one of our three showrooms to book your chairs at a reduced rental price!

See these chairs and more by visiting our website:

Posted in Chairs, Rentals, Specials | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment