2018 Rental Show Recap


Each year, members of the Premiere Events team head to the annual American Rental Association “Rental Show” for a fast and furious 3 to 4 days of learning, networking with industry peers from around the globe, soaking up the culture and sampling the cuisine of show-site cities and attending amazing show-sponsored events. This years’ show featured the post-Mardi Gras hospitality of New Orleans, one of our favorite destinations. A return visit to Emeril’s restaurant found that dining experience just as impressive and enjoyable as we remembered from four years ago. And I have it on good authority that a couple of “private” vendor-sponsored parties and the House of Blues Tuesday evening bash were highly entertaining.


The Sunday Education Day is always a Show highlight for me. As a life-long learner and insight seeker, I relish the opportunity to hear the message of impressive and inspiring speakers. Topics I enjoyed at the 2018 show included “5 Decisions All Winners Make” and “Hide Your Goat”. I also attended this year’s Party and Event Rental Town Hall, a panel-led discussion of best party and event rental practices. The Town Hall provides an opportunity to explore ideas and initiatives other party and event practitioners have found useful and effective.

The trade show floor is the heart of this annual event. Each show week, the floor opens immediately follows the Monday key-note. This year’s key-note speakers were Jonathan and Drew Scott of “Property Brothers” fame. The Scotts spoke about their work in home renovation and real estate, and about the attributes that have contributed to their phenomenal business and personal success.

When the Trade Show floor opens, it’s time for my favorite show activity . . . shopping, shopping and more shopping. This year, sixteen very long rows of party and event “booths” featured our industry’s latest and greatest party and event inventory additions. Tools and equipment designed to make facilitate party rental operations, including delivery and other services, are also displayed on the trade show floor.

Since we’re in attendance at the show year after year, our attention is captured by first time vendors we may not have seen before or on new products offered by vendors with whom we’re familiar. Product categories that generally interest us include tents (which typically don’t change much from year to year), tables (we found a couple of new farm-style tables this year, including one with metal legs and interchangeable tops), chairs (nothing new this year, but we’re considering a replacement conference chair and a metal Louis chair with leather cushion), china (we’re looking for “natural” stoneware style options as well as a new Premiere Select china pattern), glassware (colored glassware continues to interest us) and flatware (we’ll be adding depth and breadth to this category this year). We found a few new items of décor and a couple of interesting furniture options, and are waiting on catalogs and purchasing information. We also spend considerable time exploring linens. Like last year, linen vendors seem most excited about their prints and patterns, and their capacity to customize their fabric offerings. We’ll be bringing in samples of a few new product lines that piqued our interest and that we think our market will find attractive.  

After a full day of walking the floor (I logged 6.4 miles that day) and shopping ‘til we dropped, this year’s Monday evening regional reception (and the chance to finally sit down!) was particularly enjoyable for the Premiere team. Our Vice president of Administration, Angela Nussel, selected as the 2018 “Region IV) Rental Person of the Year”, received her “trophy” that evening. This award, given to one individual from the ARA region comprised of Texas, Oklahoma, Louisiana and Oklahoma, recognizes outstanding contributions to the rental industry and leadership on the local, state or regional level. Angela received this honor for her work with the Texas Rental Association Board, where she serves as Secretary / Treasurer.

We look forward to next year’s Rental Show, to be hosted in Anaheim for the first time in many years. I hear Mickey Mouse calling now . . .

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Springdale Station ribbon cutting

Looking for a unique wedding or event space in Austin? Boy, do we have one for you. You may have seen previous pictures we’ve posted to our social media….. sorry, we’re obsessed but….. We had the pleasure of participating in the Springdale Station ribbon cutting event and absolutely fell in love with the unique-ness of this East Austin venue.

For those who don’t know, Springdale Station is an old train station built by Arthur Upshaw Boone in the 1900s.

Moya McIntyre (the current owner) wanted to convert the train station into an event venue and so, teamed up with a local developer to do just that. The station opened it’s doors to the public as an event space in 2016 and has been thriving ever since.

The Pine Street Station (previously located in downtown Austin) was moved to East Austin, and as of January 2018, serves another event hall at Springdale Station.

The venue can host up to 300 people, with over 550 parking spots for you, your guests and your vendors. If this sounds like your jam, we definitely recommend seeing it in person.

The pictures below were taken from the ribbon cutting in January, 2018. All of these images were taken by AzulOx Visuals.

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Like the look of things? Us too. To find out more information about the venue or to contact them directly, please visit: http://springdalestation.com/contact/


Other vendors participating in the ribbon cutting event:

Furnishings: Premiere Events | 10th Collection | Party at the Moontower

Bites: Sawyer and Co. | Royal Fig | Catering with a Twist | Urban Cowboy Southern Fusion | Eden East | Austin Catering | The Peached Tortilla | Cakes Rock!

Florals and Decor: Pollen Floral Art | Malleret Designs | Design and Flourish Calligraphy | The Color Condition

Cocktails: Drink Slingers | Dulce Vida Tequila

Photography and videography: Coleman Jennings Films | Leah Muse Photography | AzulOx Visuals | Primrose Path Productions

Hair and makeup (for styled shoot): Erica Gray Beauty

Fun stuff: Booth Easy Photo Booth Company | Tiny Tails to You | DJ Nixx | Sound and Sight Tarot | Ideal Productions | Musical Discovery, Chamber Players of Austin | Unbridaled 




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Lady in Red

Around this time last month, we teamed up with some of Austin’s best vendors to throw a client appreciation party. We asked our guests to wear red to the event and themed it “Premiere Events and Premiere Select’s Lady in Red Client Appreciation Party.” It was, hands down, one of our favorite events to date. We couldn’t have pulled it off without the amazing team of vendors, and all of our wonderful clients who continue to use and recommend Premiere. Below are some pictures from the event. We hope you enjoyed the evening, and if you weren’t able to attend, we hope you enjoy these pictures!

Lady in Red-1876Lady in Red-1889Lady in Red-1906Lady in Red-1915Lady in Red-1917Lady in Red-1931Lady in Red-1952Lady in Red-1944Lady in Red-1947Lady in Red-1953Lady in Red-1954Lady in Red-1956Lady in Red-1958Lady in Red-1966Lady in Red-1985Lady in Red-1991Lady in Red-1995Lady in Red-2009Lady in Red-2012Lady in Red-2018Lady in Red-2025Lady in Red-2033Lady in Red-2034Lady in Red-2037Lady in Red-2041Lady in Red-2062Lady in Red-2064Lady in Red-2076Lady in Red-2079Lady in Red-2084Lady in Red-2090Lady in Red-2096Lady in Red-2099Lady in Red-2100Lady in Red-2104Lady in Red-2106Lady in Red-2111Lady in Red-2112Lady in Red-2114Lady in Red-2116Lady in Red-2118Lady in Red-2121Lady in Red-2122Lady in Red-2125Lady in Red-2126Lady in Red-2130Lady in Red-2133Lady in Red-2134Lady in Red-2136Lady in Red-2138Lady in Red-2143Lady in Red-2146Lady in Red-2151Lady in Red-2154Lady in Red-2156Lady in Red-2162Lady in Red-2168Lady in Red-2172Lady in Red-2174Lady in Red-2176Lady in Red-2177Lady in Red-2184Lady in Red-2189Lady in Red-2197Lady in Red-2209Lady in Red-2239Lady in Red-2250

Vendors: Premiere Events | Premiere Select | Westwood Country Club | Rachael Hall Photography | Lisa Hause Photography | Austin Event Lighting | The Flower Studio

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A 10-Step Guide on How To Rent a Tent

1. Come to Terms with Tenting Your Event

So you’ve booked your gorgeous outdoor venue in Austin (or maybe the Hill Country) and you are right in the middle of the event planning process. That’s great! But what are you going to do if it rains? Does the venue have adequate indoor space? If it doesn’t, you have to plan for rain. There isn’t another option. After all, what is worse? Spending a few extra dollars on reserving a tent or forcing your guests to sit in the rain?

The first thing you have to do when planning an outdoor event is simple: assume that it will rain on your event date. It’s amazing how much easier the planning process becomes when you manage your expectations. If you expect rain, you will not be disappointed on the day of your event. However, if you spend months of planning assuming it won’t rain then you are only setting yourself up for disappointment. Sure, there is a chance it won’t rain, but anyone familiar with Texas weather knows how unpredictable it can be.


When preparing your event budget, make sure account for tenting. There is no easy way to put it: tents can be expensive. Even bare-bones, without accessories, a 200-person tent will cost at least $2,000, including delivery and. Luckily, Premiere Events has a very flexible tent reservation policy. Just ask your Event Consultant for more details.

Because tents are relatively complex, the process can become overwhelming. We have created this booklet to make tenting as easy and painless as possible. Just follow the 10 simple steps presented in this guide and you will be on your way to making great tenting decisions!


2. Determine the Size of Your Tent

One of the most common requests we receive at Premiere Events is “Can I get a tent quote for [X] number of people?” Unfortunately, it’s not that simple. You must think about the following criteria when determining the size of your tent:

a. What is Going Under the Tent?

  1. Do you need tables and chairs for all of the guests?
  2. Will you need to stage under the tent for a band (or other entertainment)?
  3. Will you need to fit a dance floor under the tent?
  4. Will the bar and/or food stations need to be under the tent?
  5. What about the cake table, sign-in table, gift table, photo booth, ?

For an additional fee, an Event Consultant can build a CAD (computer-assisted diagram) to help you determine which size tent will best suit your event.


b. Will the Tent Fit in Its Intended Space?

  1. Your Event Consultant will need exact measurements of the space to ensure that the tent will fit where you want it to go.
  2. If you are unsure of the dimensions of the tent space, an Event Consultant can perform a Site Inspection and measure the area for Additional fees apply, so please ask for details).


c. Are There Any Overhead Obstacles?

  1. No hanging structures are allowed to touch the top of the Overhead obstacles include but are not limited to:
    1. Tree branches/limbs
    2. Low-hanging power lines
    3. Other overhead structures

3. Select a Tent Style

a. Festival Tent

  1. Festival Tents feature high, swooping peaks and tensioned fabric that provides a tight, clean Their center poles are suspended on cross cables which allow an absence of poles in the tent center. These tents are great for parties, concerts, school events and corporate activities.
  2. Festival Tents can be 10’, 15’ or 20’ wide and up to 40’ long.


b. Frame Tent

  1. Frame tents are the traditional party tent There are no center poles in frame-style tents, and the frame is sturdy enough to support light-weight accessories.
  2. Frame Tents can be 10’, 15’, 20’, 30’ or 40’ wide and up to 100’
  3. Because of their scalloped perimeter, many customers opt out of using a Frame Tent.


c. Structure Tent

  1. Structure Tents are engineered tents suitable for weddings, celebrations and all The tent top slides through a channel in an extruded aluminum frame, allowing for a tight fit. Structure Tents are much stronger than frame or festival style tents and can handle more weight for hanging accessories like lights, audio/video equipment and décor. They also have a higher wind rating. Structure Tents are Premiere Events’ most popular tent style.
  2. Structure Tents can be 20’, 30’, 40’ or 50’ wide and up to 120’
  3. Structure Tents have two different styles of tops:
    1. Hip End
      1. This design allows for two angled ends on the tent that leads up to the center peak/pole.


2. Gable End

1. This design allows for two vertical ends on the tent. A benefit of the                                        Gable End Structure tents is that they can be butted up against other                                      tents or permanent structures easily.


d.  Clear Span Structure Tent

  1. Clear Span Structure Tents are engineered to withstand greater wind ratings and can be much wider than the typical frame or lighter structure The structure consists of very heavy beams and must be staked at all times. This tent requires a forklift for installation.
  2. Installation of a Clear Span Structure Tent will take much longer than any other tent The eaves of the tent are 13 feet tall and the center point is 26 feet tall.
  3. The sizes of Clear Span Structure Tent are:
    1. 82’ X 82’
    2. 82’ X 98’
    3. 82’ X 115’
    4. 92’ X 131’
    5. 82’ X 147’


e. Tidewater Tent

  1. The Tidewater Tent is a typical pole style tent with a The ends of this tent are round, not square. The tops are made of a translucent sail cloth. The tent poles are powder coated to have a wood style look. This beautiful tent is not recommended when it’s very hot out, as a greenhouse effect will be created under the tent. This tent has center poles and must be staked at all times.
  2. The sizes of Tidewater Tents are:
    1. 44’ X 43’
    2. 44’ X 83’
    3. 44’ X 63’


4. Determine How to Secure the Tent

a. Stakes

  1. Stakes are included in the cost of the tent. Please note that the stakes are 3’ in length.
  2. Using stakes on grass or gravel requires that there are no underground obstacles (sprinkler/irrigation system, septic system, etc.)
  3. Premiere Events is not liable if any underground obstacles are struck by a stake.
  4. Call 1-800-DIG-TESS to determine location of underground obstacles.


b. Barrels

  1. If tent is going on concrete or if stakes are not an option, water barrels may be used to secure the tent.
  2. The number of barrels required for each tent depends on the size of the The larger the tent, the more barrels are needed.
  3. Tent barrels are $5 each and spandex covers for the barrels are an additional $5 each.
  4. A high pressure water source (outdoor faucet and hose) must be on site to fill the barrels.
  5. If no water source is available on site, a water truck may be ordered through a separate vendor.


c. Alternate Options

  1. Venues may have existing anchor bolts that the tent can be tied to
  2. There may be existing railing around the tent site that the tent can be tied to.

5. Choose the Right Top

a. White Top

  1. Almost every tent in Premiere’s inventory comes in a white top.
  2. This is the most commonly rented tent, as it aids in the protection against bright sunlight and heat in the warmer months.
  3. White tops are the more economical tent option.


b. Clear Top

  1. Some, but not all, tents in Premiere’s inventory come with a clear top option.
  2. Clear top tents are most commonly rented in the winter months, as they can have a greenhouse effect in the warmer months.
  3. Clear tops are more costly.


6. Select a Wall Style (When Heating or A/C Are Needed)

a. White Walls – $1 Per Linear Foot


b.  Window Walls – $2 Per Linear Foot


c. Clear Walls – $3 Per Linear Foot


7. Select a Lighting Style

a. Basic Lighting Package

  1. Cost is $0.15 (White Light) or $0.18 (Colored Light) Per Square Foot of Tent
  2. Utilizes Par Can Lights

b. Festoon Lighting

  1. Cost is $75.00 Per 50’ Strand of Lighting
  2. 3 Ways of Installing:
    1. Run Around Inner Perimeter of Tent (Most Economical)
    2. Draped Across Ceiling (Mid-Range)
    3. Run Around Inner Perimeter and Draped Across Ceiling (Most Costly)


8. Add Climate Control (If Necessary)

a.  Heaters

  1. Tent Heaters Cost $275.00 Each and Include propane
  2. One Tent Heater is Needed for Every 1,000 Square Feet of tent.
  3. Open-Flame Patio Heaters are NOT Permitted Under Tents.


b. Fans

  1. Premiere Events Does Not Provide Air Conditioning
  2. Fans will help circulate air in a tent, but they are NOT the same as air conditioning.

9. Add Other Accessories

a. Pole Swag

  1. If you are not fond of the look of the metal poles supporting the tent, you may cover them with draping.
  2. Leg drapes can be provided in any color, but we regularly carry standard white 10ft tall leg drapes in inventory for last minute requests.


b. Ceiling Treatment

  1. If you are not fond of seeing the frame of the tent on the ceiling, you may cover it in one of two ways:
    1. Draping
      1. Ceiling draping adds warmth, elegance and character to the ceiling, and is an affordable way of making a bold statement that your guests can’t help but notice. Premiere’s ceiling draping options include sails, waves, canopies, flowing vertical panels and more.

blog26               2. Tent Liner

1. A tent liner is a soft, billowy, white fabric lining that is installed in the                                    ceiling of your Tent liners bring style and texture to a plain, ordinary tent                              ceiling, and provide your guests the illusion of being in a permanent                                      structure. Tent liners also disguise the tent’s structural components and                                provide a sleek, finished look.


10. Secure a Tent Permit

We know, we know. No one likes to deal with the City of Austin. But the City has mandated that all tents over 400 Square Feet installed within city limits require a permit. Premiere Events does not offer permitting services, but we are happy to provide guidance. The process has become rather simple over the past few years!

The City of Austin requires a three-week lead time for all permit applications, so be sure to apply once you book your tent! The City is notorious for changing policy on a whim so please check their most current permitting guidelines at http://www.austintexas.gov/department/austin-fire-department-special-events.

a. Fee

  1. The City of Austin charges a one-time fee of $188 for each tent permit (if you have multiple tents then each one will need its own permit).
  2. This fee secures the permit as well as an inspection of the tent once it is installed.
  3. Extra fees may apply if the inspection needs to take place outside of business hours or on a weekend.


b. Process

  1. To apply for a permit, simply fill out a Tent Permit Application (which an Event Consultant will be happy to send you).
  2. With that Application, you will also need to send a diagram of the tent showing its placement on the property as well as the table/chair layout under the tent.



You’re All Set!


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ILEA’s Day of Education

ILEA’S Day of Education featured some great presentations by the leaders in today’s Event Industry. Taka Boom kicked off the day with an enthusiastic talk on how to become more innovative with every aspect of the event process.

We then heard from a panel of ILEA Texas leaders on how we can work together across Texas to produce amazing events. Ending the morning session was Clink Founder and President, Tanya Posavatz, CSEP, with a lesson on modern etiquette in business and life.

After a wonderful and tasty lunch, by Austin’s own Kurant Events, we heard from one of Austin’s Top DMC Owners, Cindy Lo, DMCP, of Red Velvet Events, as she described her top 5 Failure moments from starting her own business and what she has learned after 16 years in the industry.

The day ended with an inspiring presentation from one of entertainment’s most noted designers, Jim Hooker, who took us on a trip through some of his most noted events and how his out-of-the-box approach wowed audiences.

Check out some of the pictures from the day below taken by Andy Sams Photography!


Participating vendors: AV Technical Support | Canyon View Event Center | The Cupcake Bar | ILEA Austin Chapter | Kurant Events | LL Hair & Makeup | Premiere Events | Rachael Hall Photography | Re:Life Films | Red Velvet Events | Renaissance Hotels | Texas Blooms | Uptown Valet & Transportation | The Zella Company

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Trend watch: the translucent touch

We love seeing what trends unfold every year in the wedding and events industry. This year, we are quite excited about one in particular…. the translucent touch. Recently, couples have been moving toward translucent wedding decor and we couldn’t be any more on board.

Wondering how you could include this trend into your wedding? We’ve got some ideas for you. Check a few out below and follow us on Pinterest for even more!













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