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  • Future Wedding Forecast: Tips and Trends, Part II

    The crystal ball that would enable us to comfortably predict the wedding and event future  is decidedly cloudy. The whole fabric of our society has been disrupted in recent months and weeks, and today we’re plagued with uncertainty and doubt.  But we do know that  Life, including wedding and event life, Will Go On.

    Here are some additional thoughts we’d like to share with you about how we expect (and experts predict) that fall, 2020 and spring, 2021 weddings and events will evolve. For starters, today’s environmentally-conscious wedding couples will be more committed than ever to  “eco-friendly” celebrations. For many, this means banning all plastics in favor of recyclable, re-usable event components. Plastics will give way to ‘real’ (properly cleaned and sanitized) china, glassware and flatware – and even paper or stainless straws. Couples will seek out ways to share florals (with other couples, with wedding guests, with area churches and or elder-care facilities, etc.) and food (donations to area food banks or homeless shelters) with their community.  Particularly socially conscious wedding celebrants may direct all or a portion of their gifting requests to a cause or charity that resonates with them. These are noble ways to make the day about more than “you”; to make a real difference and to set an impacting example for friends and family.

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    Here are a few details and decor alternatives you can expect to see gracing long-anticipated Fall, 2020 and Spring, 2021 weddings and events. From elaborate chandeliers to “fairy lights” to radio bulbs, statement lighting is a frequently mentioned 2020 – 2021 wedding and event trend. There’s something especially magical about decorative event lighting, and Premiere, along with Premiere Select, has exciting lighting alternatives. If you’re drawn to a sleek, more modern look, lighted cocktail tables and the lighted Premiere water wall are sure to please.

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    Circular and geometric arches and arbors, along with “life size” picture frames that make those wedding images truly special, will likely be incorporated into 2020-2021 ceremonies, receptions or both. Hedge walls continue to be a popular event backdrop, especially behind an enhanced sweetheart area (a decked out and expanded sweetheart table replacement). Embellished with the couples monogram or other meaningful symbols, this option pays homage to the celebrants unique style and flair.


    Expect to see a replacement of the basic white and ivory palette with pastels, including pale hint-of-greens and barely-there-blues. From umber to mustard to daffodil, all shades of yellow are predicted to find their way into both fall and spring color palettes. In attire to linens to draping and more, Al Aqua, Pantone’s 2021 color of the year, will also be dominant in the coming months.

    That’s it for now, but we’ll keep you posted as the holiday season approaches and spring 2021 looms on the horizon. Until then, your Premiere / Premiere Select Event Rental Consultant is here, and happy, to help.

  • Future Wedding Forecast: Tips and Trends, Part I

    hopePredicting Fall, 2020 and Spring, 2021 wedding and event trends requires making bold assumptions and careful preparations for a Post-COVID 19 shutdown world.  Let’s proceed with the hope and belief that, in the coming months, when the curve is once again flattened and new COVID cases are on the decline, we are free and willing  to hold weddings, parties and special events. Let’s also surmise that gathering-size restrictions that would affect most weddings and events have been lifted. If the 500 person gathering limit remains in place (in many counties) or returns (in counties where the 100 person limit was recently enacted), masking and social distancing protocols discussed in last week’s (Celebrate Safely and Sanely) posts, when carefully and responsibly followed, should be sufficient to protect wedding professionals, event holders and wedding / event guests.

    These assumptions, along with what we’re hearing and seeing, suggest two divergent wedding approaches are likely over the next 12 – 18 months – the micro and the macro wedding. Some couples will opt for smaller, more intimate micro affairs. Small doesn’t necessarily mean simpler or even less expensive. Weddings of the micro-variety provide interesting eclectic, creative, one-of-a-kind celebratory opportunities. Customization, a Premiere / Premiere Select specialty, can help make any micro-event truly unique and extra-special. Customized and personalized touches, in linens, dance floors, draping and décor to name a few appealing alternatives are more affordable, and just as impacting on a smaller scale.


    When life has handed them lemons, other wedding couples have set a precedent for the future and have made lemonade.  We’re seeing innovative, quirky, and  totally  “outside-the-box” weddings in and around Austin, including “Drive-By” Weddings (, Drive-In Weddings (cassie@bridesbest and a series of “Short and Sweet Vegas Weddings” (

    Macro-wedding couples, whose spring and summer 2020 wedding and event plans were derailed by COVID, may opt for larger, more elaborate affairs when COVID fears begin to ease, and we learn more about reliable COVID prevention strategies and effective treatment, in 2021. Macro weddings may morph from a typical guest count, somewhere around 150, to a revised count, especially when confidence in long-distance travel is restored, of 200, 250 or even more. Elegant or casual, macro-weddings will require space-maximization planning. Please refer to the safe and sane social distancing protocols described in recent posts.

    Our research also suggests that some couples, particularly if venue rental is available by the day (rather than limited to a few hours), may host “serial” or “sequential” weddings. Some guests would be invited for a pre-ceremony brunch, others for an afternoon cocktail party. An early evening ceremony would be followed by a smaller-than-usual reception reserved for family and close friends. This approach gives the “wedding day” a whole new meaning.  Absent increased venue charges, and with careful planning, the expense can be kept in line with that of a typically elaborate pre-Covid reception.

    What we do know for certain, and what we’ve learned over these past four months, is that, when change is occurring at the speed of light, even changes in the very fabric of our society, we all will find a way. Weddings may not look like they once did, or perhaps they will, but remember, Love Will Always Find a Way !

  • Celebrate Your Special Day the Safe (and Sane) Way, Part II

    In Part I of this Safe and Sane series, we addressed gathering size restrictions and social distancing. Today’s post elaborates on properly socially distanced space-planning options, creative ways to embrace responsible masking and convenient options for “portable” hand sanitizing stations. Let’s Lean In (defined as make an effort; work hard at; show determination and perserverence and experience fully or respond to wholeheartedly) to these three key factors that will enable us to host, and our guests to  enjoy, Safe and Sane Celebrations.

    For socially distanced seating, arrangements featuring larger tables (66” or 72” round  rather than the standard 60” round size) can help. These more spacious options allow for the comfortable seating of 6 (the recommended seating limit) non-family-unit guests. Smaller 48” rounds are perfect for family units, and mixing table sizes adds interest and dimension to any wedding or event setting. An event planner or Premiere Events / Premiere Select event rental professional can help create a COVID-friendly layout, just as we did before COVID was a consideration and will after COVID is but a memory.

    Templeton Vendor Gallery

    Masks, gloves, hand sanitizer and social distancing will likely be with us throughout the year, and perhaps beyond. If you’re of the opinion that an ounce of prevention is worth a pound of cure, be creative in designing attractive and interesting reception masks for the wedding couple and wedding party (Premiere’s “sewing department” can help!). Make this element a part of the evening’s décor – and of the fun. Incorporate masking into the motif, or offer a “touchless” mask embellishment station. Wear elegant Gatsby-style gloves for glamour and for protection. Twenty-five years down the road, when you’re celebrating your Silver Wedding Anniversary, you’ll have the best wedding stories ever . . . even if your children do have a hard time understanding the “mask thing”. Here’s a just-out yesterday link to a Texas A & M study that reinforces the efficacy of masking for all.

    We’ve always known that ‘cleanliness is next to godliness’ . . . but now we know that cleanliness is next to healthiness as well. In fact, we’ve probably all heard more about hand-washing and hand-sanitizing in these past 90 days than in our entire Pre-COVID  lives. Many health experts suggest washing hands at least 10 days a day, depending on the work you do, who you’re with, your daily activities and other related factors. Here’s current CDC hand-washing guidance.

    But finding the bathroom and waiting in line at a wedding or event can be inconvenient. Washing your hands and then touching “contaminated” surfaces (or other guests) on the way back to your seat can be compromising. Use of portable hand sanitizing stations, such as the one pictured here (available from Premiere) is far simpler, yet effective. Clean hands help save lives and reduce the spread. In addition, individual (personalized) hand sanitizes make a great wedding favor.

    Untitled design (1)Here’s the good news for these difficult times. COVID concerns might make wedding planning more complicated. The virus and its spread may complicate your celebration. But COVID can’t stand in the way of true love. Even a Pandemic can’t keep a happy couple, their family and their friends from enjoying every moment of this most special day. You can have the wedding of your dreams, and celebrate safely and responsibly, if you’re thoughtful and properly prepared. Nothing truly important need change for you or your guests – a magical wedding evening, even with masked celebrants and by standers, is just as meaningful and amazing.

  • Celebrate Your Special Day the Safe (and Sane) Way Part 1


    Is it truly possible, absent a COVID-19 vaccine or effective, reliable treatment to safely celebrate your wedding or host a special event? Is there a sane, reasonable way to gather family and friends, in relatively proximity, without taking unnecessary risks or making unwise compromises? This post, and one that will follow tomorrow, suggests some common-sense do’s and don’t’s for marrying, mixing, and mingling during the COVID-19 era.

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    Let’s proceed with the hope and belief that, in the coming months, we will continue to be  free, and more importantly, to be willing to hold and attend weddings, parties and special events. Let’s also surmise that varying gathering-size restrictions and social distancing protocols will be in place. What might you expect, under these conditions, if you’re planning, or helping others plan and execute fall, 2020 or spring, 2021 nuptials? Who should you turn to for guidance and support that will help you and your guests celebrate safely and responsibly? Past the overarching health and safety concerns, will you, or you and your “professional team”, still be able to pull off your dream wedding? Let’s explore each of these concerns in turn.

    Gathering-size restrictions and social distancing protocols are the obvious starting point. Though the rules are ever-changing, as this post is written, indoor wedding venues are authorized to operate at 50% capacity. Outdoor capacity is unrestricted (save for the statewide 500 person without mayoral approval limit). For everyone’s protection, observing social distancing protocols is essential – even when you haven’t seen Aunt Gracie since you were 10 or hugged Cousin Charlie since high school or seen your college roommate since graduation. Unless a table is occupied by members of the same “family unit”, remember too that the 6’ spread apart rule is recommended and no more than 6 seats per table are allowed. Have basic PPE (disposable masks and gloves, hand sanitizing stations) available and encourage your guests to use them.

    ARA launches 'Clean. Safe. Essential.' training certificate ...Perhaps you engaged your wedding vendor dream team prior to the pandemic. If that’s so, check with your venue, your rental provider, your catering professional and others to ensure that cleaning and sanitizing protocols are in place and being followed. At Premiere, we’ve posted our COVID-19 policy statement on our website. Premiere team members have completed the American Rental Associations’ Clean. Safe. Essential training program. Today, and tomorrow, we want you to know Premiere Event is serious about your safety, and about protecting our team.

    If you have questions about the precautions we’re taking, or about the safety features (hand-sanitizing stations, PPE, custom masks, etc.) we can help provide for your special day,  please visit our website for details or contact a member of the Premiere Event Consulting team. Stay safe and stay healthy!

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  • Take Nothing For Granted

    “It’s not a bad idea to occasionally spend a little time thinking about things you take for granted. Plain everyday things.” ~ Evan Davis

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    I’m guilty! Guilty of the failure to appreciate, sometimes even to notice just how good I’ve had it – how good we’ve all had it.  By comparison to life in the COVID-19 era, most of us, unless we’re Holocaust Survivors or lived through the Great Depression or endured some personal tragedy that left us with broken bodies or broke spirits – have probably been pretty lucky. Lucky to live in the greatest country in the world, to enjoy personal freedom – freedom of movement, freedom to congregate, freedom to go about our business without interference and unfettered by fear. Where I live, I’ve had the luxuries that liberty affords – the blessings of starting a business from nothing, of marrying the partner of my choosing, of having and raising outstanding children and being a part of the lives of our amazing grandchildren. My family I have been blessed with good fortune in abundance – and from time to time . . . maybe even most of the time . . .  I’ve taken it all for granted.

    Unless some set of circumstances, like physical trauma or the death of a loved one or a temporary “reversal of fortune” gave me pause, I’ve gone blithely, maybe even a bit smugly, on my merry way, Reveling in my accomplishments – celebrating what I’ve achieved, little as it may be, but impressive to me from whence I came. Life has been good. And it’s still “good”, but oh so very different.

    As an Event Professional, my business has been shuttered, its income stream gone dry. Absent events, we have no earnings capacity. None at all. When people can’t congregate, we can’t operate. Except for those who can “work” from home or perform “Minimum Essential Operations” in our facilities, our team has been furloughed.  We’ve no idea when this will end or how it may profoundly affect us, not just in the short term, but for the long haul. What will life and weddings and celebrations and funerals and festivals and fund raising look like – how different will the events world be? Everything we thought we knew is now called into question. Everything we’d come to count on is in limbo.

    But here’s what I do know, I’ll never take my good fortune, experienced in any context, for granted again. And I’ll never fail to sit close to my husband and take his hand or hug my children or hold my grandchildren. I’ll treasure every team member and show them proper appreciation for their efforts and their contributions. I’ll value every client and customer and be thankful for every opportunity to meet their needs. I’ll be more gracious and more helpful. I’ll be kinder and gentler. I’ll be ever so much more aware of what’s really important in this journey we call life.

    I’ll remember these dark days, but focus on the lessons learned, not the price paid. I’ll believe, fully and completely, that there won’t be a next time, and that if there is, we’ll be better equipped to find another, better way. I’ll consciously and continually count my blessings. I’ll face the future with hope and courage. I’ll embrace optimism and eschew fear. I hope you’ll do the same.

  • Embrace the Unexpected

    “There’s always going to be circumstances you can’t plan for.
    There’s always the unexpected . . . ~ Jason Silva

    “It is the individual’s ability to deal with the unexpected that
    characterizes the difference between success and failure.”
    ~ Ross Perot

    “We must stop regarding unpleasant or unexpected things as
    interruptions of real life. The truth is that interruptions are real
    life.” ~ C S. Lewis


    When we’re experiencing them, we’re not always cognizant of the impact –
    the relevance – of events as they’re unfolding or moments as they’re
    passing. Throughout the course history, lives are indelibly changed by
    some seemingly random tragedy playing out on a grand scale. Individually,
    our lives are equally subject to the unexpected twist of fate or unforeseen
    reversal of fortune, for good or for ill. In the blink of an eye, life as we’ve
    known it can be altered profoundly.


    How, in retrospect, will mankind regard the COVID-19 pandemic and what,
    long term, will the event and its aftermath mean for our nation and our
    world. What will be the lasting impact for me and my family, for our
    business, our team, our clients and our customers? The only thing we
    know for certain about the post-COVID world is that it won’t be the same.

    I’m working, consciously and deliberately, on embracing the unexpected
    and dealing with it proactively – because failure is not an option. While we
    can’t predict the specifics of post-COVID life, here’s what we do know –
    ‘things’ won’t be the same. So we’re starting to prepare now for a future we
    cannot clearly see, a new life that is sure to present changes and
    challenges we do not yet know.

    But here’s what I am sure of: the PPPEEEZ formula presented in Simple
    Strategies will have relevance. I’m certain that Positivity and Persistence
    will underpin all post- COVID-19 progress. That Principles will be as important as ever in a post-COVID world. I know beyond a shadow of doubt
    that we mustn’t forsake our humanity or abandon the code of proper human
    conduct that make our world a kinder, gentler place.

    I’m convinced that businesses, and the people who own, operate, populate
    and patronize them will need Energy to survive and Expertise to pivot in the
    weeks and months ahead. I know that we must manage our own Emotions
    during these trying times, and be sensitive to the Emotional needs of those
    around us.

    And I believe, with all my strength and all my heart, that absent Zeal, we
    will not be up to the task or ready for the battle. As Emerson said, “Nothing
    great was ever achieved without enthusiasm”. Are you and your family,
    your business and your team, your clients and your customers ready for the
    change that will inevitably come? Will you boldly go where the future takes
    you? Will you embrace uncertainty as a fact of life and utilize the PPPEEEZ
    strategies to help make the most of things, even in these trying times? I
    hope that I do and that you will too. I’m always ready to continue this
    conversation with you . . .

  • Dear Industry Friends and Colleagues


    Dear Industry Friends and Colleagues,


    A month or so ago today, our industry could not possibly have imagined the chaos, confusion and consternation that lay in store for our teams and our companies. Just when you think you’ve seen and lived through it all, from Y2K to 9-11, financial crisis and global depression to seemingly endless Middle-East wars, to Katrina, Harvey, other natural disasters and man-made tragedies worldwide – wait, there’s more. In this 21st century alone, we’ve dealt with HIV/AIDS, Ebola, West Nile Virus, SARS, “Bird” Flu, H1N1, Hantavirus, MERS, Zika, and now, Novel Coronavirus / COVID-19.

    Maybe there is light at the end of the tunnel. Hopefully, the Coronavirus Relief Bill will pass the Senate early this week and be immediately signed by the President. I’m skeptical, though, that small events and hospitality businesses in our community will ever see that illusory “relief”. I fear that some of our friends and colleagues will not be able to “hold out” that long.

    So I’m also suggesting that we, as an industry, and as members of NACE, ILEA, MPI, HSMAI, National Restaurant Associations, the Austin DMC Roundtable, AFP and any other industry-related group, take our case for industry relief to the City, County, State and ultimately, to the Nation’s Capitol. Let’s communicate with one another, support one another and commiserate with one another. Let’s share information and perspectives, even among competitors.

    Let’s develop a clear and compelling case for an industry “bail out” – surely, no industry was every more deserving of some share of local and state funds earmarked and available for business community support. I don’t know what these specifics look like, but would urge those of you with ties to or influence among our City Council and other local officials to start this ball rolling. At the very least, every organization mentioned here should be part of a letter writing campaign that creates awareness and generates sympathy for our cause.

    Above all, let’s stay healthy. Let’s focus on the reality that “that which doesn’t kill us makes us stronger”, and believe that we will overcome. Whether it’s hype and hysteria or a true threat- whether we look back at this, as a nation and in countries around the world, and say that “we did too little”, or that “we did too much”, I cannot say. But what I do know is that, working together, we can see this through. We can triumph over this adversity, just as we have over past professional and personal challenges.

    If there’s any way in which my team and I can be helpful to you and your business, we’re available to chat by phone or exchange emails. Because we have high-risk family members, Richard and I are on partial, self-imposed “lock down”. So I’ve got time on my hands. I hope you and your family stay healthy and safe. Keep the faith.



  • Wedding Survival Guide: Bridesmaid Edition

    Being a bridesmaid is both a beautiful honor to accept and a great responsibility. As part of the wedding party, you’re on the guest list for all of the wedding events, from the engagement party to the bachelorette party. These expenses and pressures can add up. Follow this guide to ensure you’re prepared and you can enjoy the perks of being a bridesmaid.

    Picture1Photo by Katelyn MacMillan on Unsplash

    Take Stock

    With the number of formal events you’ll have to attend as a bridesmaid, it’s beneficial to take a moment and check out your closet. You might have some dresses or nice shoes hiding in the back of your closet that are waiting for the triumphant moment they get to be worn again. Being within the inner circle of a wedding means you’ll likely be going to an engagement party, a bridal shower, a Bachelorette party, the rehearsal dinner, as well as the actual wedding itself. You can come up with a rotation of what to wear from your existing wardrobe or maybe you just need a few items to get you through this marathon.

    Picture2 Photo by Kai Pilger on Unsplash

    Budget, Budget, Budget

    Once you have an idea of what purchases you’ll need to be making, you can make a budget. In addition to clothing or shoe purchases, you may also need to be saving money for the shower gift, the wedding gift, any travel costs and possibly hotel stays. It’s very trendy for bachelorette parties to become an entire weekend trip. If you’re particularly worried about costs, offer to help the maid of honor with planning so you have an accurate idea of the itinerary and the additional costs that might come with this fun-filled weekend. Bachelorette parties may not be the only thing that has changed in regards to a modern wedding. Familiarize yourself and research wedding events so you can be sure that you fully flesh out your budget. The more costs you can anticipate the better!

    Picture3Photo by Nik Lanús on Unsplash

    Don’t Buy New

    People are getting creative to avoid buying full-priced, brand new clothing. A great way to avoid the added expenses of so many typically formal events is to try doing a clothing swap with your friends. Take a look at how other people organize clothing swaps and see what kind of set up would work best for you. Swaps are great if you can find a group of people that can provide a variety of sizes and styles of clothing. If a swap won’t work out due to sizing, or the options just weren’t what you had in mind, consider thrift shopping. Not only does it provide a huge savings opportunity, but you can also find the brands or styles you like when you shop an online thrift store. This is an especially great way to get the formal outfits you might need to make it through all of the wedding-related celebrations. 

    Picture4Photo by Beatriz Pérez Moya on Unsplash

    Plan Ahead

    Get a jump on planning as soon as possible. If hotels need to be booked, or houses need to be rented, doing so early can ensure you take advantage of any room block rates that are available as well as avoiding the possibility that everything gets booked. It is also prudent to stay on top of the registry. Ideally, if you can be one of the first shoppers, you’ll have your pick from all of the items and the ability to select gifts that best fit your budget. As a bridesmaid, you have an in with the happy couple and it should be easy for you to be in-the-know about all the different wedding plans you’ll want to get a jump on. 

  • Tidewater Tent

    It is no secret that we love tents. They come in all different sizes and styles so you can really get exactly the tent you want for your event. One of our favorite tents though? The Tidewater Tents.

    Allow us to explain. This tent one of our most “fashionable” tents, in our opinion. It is a pole tent with a twist. The poles inside this tent are powder coated and fashioned to look like wood, and the tops are made out of sailcloth, giving it a beautiful translucent look. Are you starting to envision why we love them so much?

    If you are looking for function, any tent will serve that purpose. But if you are looking for something that is eye-catching and has a “finished” look without you having to “dress” it up too much, the Tidewater is the tent for you.

    Check out some images of this beaut so you can see exactly what we mean:

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    ML Photo & Film
    ML Photo & Film

    Are you starting to see why we love this tent so dang much? Add a few rows of festoon lights for a lively, romantic feel after the sun goes down and call it perfect!

    Jerry Hayes Photography
    Jerry Hayes Photography
    Jerry Hayes Photography
    Jerry Hayes Photography
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    Jerry Hayes Photography

    Our Tidewater Tent comes in three different sizes:

    44′ x 43′ Tidewater $2,270.00
    44′ x 63′ Tidewater $3,320.00
    44′ x 83′ Tidewater $4,380.00

    We should warn, this tent is not ideal for when it is extremely hot outside. Because of the translucent nature of the sailcloth top, it acts just like a clear top tent would and traps heat underneath of it, almost like a greenhouse.

    So, have we convinced you? Are you ready to book your Tidewater Tent today?

  • Importance of Linens

     Well everyone, it’s that time of the year again! The last Bridal show of 2019 has come and gone, which means Premiere’s annual linen special has begun in case you didn’t know!


    With our 2020 linen special in progress, we found it vital to discuss the importance of linens and how they can change the dynamic of any event.

    Here is what you need to know…

    What’s the best place to start when planning your events? Great question! we believe that selecting the color scheme of your event should certainly be at the top of your priority list.

    color paletteNow that you have the color scheme selected, we can dive into the styles/textures you’re in search of to better fit the vibe of your event. The possibilities are relatively endless when it comes to linen selection.

    We know that you’re probably thinking that linens are just tablecloths, right? WRONG, linens can be sheer overlays, textural, elegant, print/themed, spandex, table runners, pillows, chair ties, napkins, etc.  There are so many options regarding your linen selection.

    Event pros and wedding planners alike can attest that more than any other element, linens can really make or break your event.

    It’s important to consider that whether your guests will be sitting around tables for cocktail hour, or enjoying a nice meal at a table, the look of the linens will be front and center throughout the entirety of your event.cocktail hour

    Now that we’ve gone over how important linens can be in regards to spicing up your event quite a bit, lets take a look at some of the linen options you’ll be introduced to as you consider what’s best for your event.


    Chair Ties: These are a fun and stylish way to spice up your chair selection if you’re balling on a budget in the chair departmentchair ties

    Pillows: If you’re renting any couches/furniture these can be a great addition to your design and your guests will definitely appreciate the comfort they bring.


    Draping: This is a great way to give your event a stylish and luxe feel. Draping can turn into a variety of options, such as: pipe and drape, tent draping, etc. Regardless of what you’re feeling, this is an effective way to give your event that extra touch you’re looking for.

    Table Runner: These will be long lines of fabric that run down the length of your tables, if you’re opting for a cheaper linen, these can really make your table design pop.

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     Thank you for tuning in, & DON’T FORGET! Our linen sale will be going on from January 13th – February 15th, so be sure to come by one of our showrooms and speak to a sales consultant to place your orders!linen sale

    Feel free to peruse our website for your perfect linen or just to start gathering inspiration:

    We can’t wait to help you with all of your future event needs 🙂

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